Campaigns
Here are a few examples of strategic creative campaigns I developed and spearheaded to support nonprofit operations and development through fundraising and program support.
Betty White Challenge
Conceived and deployed fundraising campaign during early viral spread of the #BettyWhiteChallenge on social media (a viral movement encouraging $5 donations to local animal shelters in honor of the late actress’ would-be 100th birthday). Strategic messaging and early-bird launch raised over $100,000 via social media and website, garnering media coverage from multiple local outlets.
Dogs in Duckie Pajamas
Dog adoption promotion launched in response to declines in adult dog adoption mirroring nation-wide trends. Designed a visually engaging and sharable campaign strategy to create local buzz and garner media attention. The promotion received great feedback and was popular on social media, notably shared by prominent social media page We Rate Dogs.
The campaign resulted in a 40% increase in adult dog adoptions compared to the same time period in the previous year.
Boop-a-Palooza
A little “on the nose”—we invited our community to purchase “Certified Boops” in exchange for donations. Based on their giving tier, supporters received either a digital or physical Polaroid photo of a pet being “booped” along with a signed Certificate of Boop Authenticity. This light-hearted, short-term fundraiser raised over $10,000, converted new donors into recurring and monthly supporters, and strengthened feel-good relationships with our community.
The promotion received great feedback from participants:
“Thank you for the best email we've ever received.”
“This is the best thing I’ve ever seen ❤️”
“When I say this MADE MY DAY!! Such a genius campaign; thanks for all you guys do. ❤️”
“Your team absolutely made my week! Thank you so much for this incredible idea y'all had to share joy with others.”
“This email made my very difficult day instantly better. Since I made a $20 boop donation, can I also do a $100 donation for the same pup?”