Social Media

Content creation, strategy,
& community management

I manage a highly engaged social media audience of over 168,000 (80k Facebook, 86k Instagram) to promote the mission of the SPCA of Wake County in Raleigh, North Carolina.

On-brand visual and written storytelling cultivates a community passionate about animal rescue while driving offline engagement through donations, adoptions, and volunteer/foster recruitment.

Numbers person?

  • Increased Facebook + Instagram followership by a combined 100,000

  • Maintain average engagement rate of 12.1% (6x industry standard)

  • Average organic monthly reach of >3 million users

Short-form video

111 million views
+ over 10 million engagements

Writing for…

Important announcements

Difficult subjects

Visual storytelling